Sustainability. It’s not a new concept, but with our planet feeling the effect of climate change, customers are taking it more seriously. And they want to buy from and work with businesses who take it seriously, too. That’s why 91% of SME owners believe it’s important to be sustainable, but 42% struggle due to a lack of guidance. And with the focus often being put on priorities like keeping your business afloat or managing budget for future development, you might not be able to invest in more sustainable technology or only use fully sustainable and traceable suppliers. But there are some simple ways you can start to show customers your business is serious about sustainability.
Make use of second-hand furniture or devices
Donate a percentage of proceeds to an environmental cause
Make the most of your tech, then recycle it
But only commit to changes you can see through
Turn off all tech overnight
Walk or cycle when possible
Switch to energy-saving lightbulbs
And always be transparent about the changes you’re making
Post every change you make on social media
Create a dedicated webpage that outlines your climate actions
Celebrate every achievement, no matter how small
Reassure customers that you’re making sustainable changes
Small steps add up to make a big difference. Start today.
Whether you can consider eco-friendly alternatives, sustainable shipping practices, connecting with sustainable suppliers, or you’re ready to explore energy-saving options, you don’t have to do everything at once to show customers you care.
Take it one step at a time and, before you know it, you’ll start offsetting your carbon footprint and running a sustainable operation.
Want to learn more about kick-starting your sustainability journey? Read more here.